# RetailPace — full context

Language: English. Canonical site: https://retailpace.com/. Built by ForkPoint (https://forkpoint.com/).

> RetailPace is an e-commerce monitoring, alerting and analytics platform by ForkPoint. It connects to Salesforce Commerce Cloud, Shopify, BigCommerce, Adobe Commerce and commercetools, unifies the store's commerce data, sends proactive alerts to Microsoft Teams, Slack or other tools before issues escalate, and gives each team a role-based dashboard.

## What RetailPace does

- **Integration.** Connect effortlessly with platforms like Salesforce Commerce Cloud. RetailPace brings your data into one accessible, dynamic hub.
- **Alerts.** Stay ahead of the curve. Smart alerts notify you of critical events, so you are always in control.
- **Dashboards.** Data that speaks to you. Personalized insights with dashboards tailored to your role, from Sales to Management.
- **Analysis.** Uncover the potential in your numbers. In-depth analysis gives you the power to make informed decisions quickly.

## Benefits

- **Automated monitoring.** Automate routine data monitoring and free up valuable time for growth.
- **Proactive alerts.** Prevent issues before they escalate with alerts that reach your team first.
- **Confident decisions.** Make data-driven decisions with ease and confidence.
- **Fits your stack.** Adapts seamlessly to both new and existing systems.
- **Real-time data processing.** Harness the power of immediacy. Every piece of data is instantly captured and analyzed, providing you with up-to-the-minute insights.
- **User-friendly interface.** Designed with simplicity in mind, our intuitive layout lets every user interact with their data naturally, regardless of technical skill level.
- **Customizable reporting.** Focus on the metrics most impactful for your business, from daily operations to long-term trends. Create, modify, and share reports that guide your strategy.

## Why teams choose RetailPace

- **Advanced analytical capabilities.** We transform raw commerce data into insights anyone on your team can act on.
- **Adaptable and scalable.** Solutions shaped around diverse business needs that grow with you.
- **Effortless integration.** Works across the leading e-commerce platforms without disrupting your stack.
- **Dedicated support and training.** We make sure your team gets the most out of the platform.
- **Commitment to growth.** Everything we build is focused on tangible business results.

## Supported platforms

### Salesforce Commerce Cloud
RetailPace connects to Salesforce Commerce Cloud through OCAPI, SCAPI, WebDAV and FTP for continuous insight and performance monitoring across your storefront. Page: https://retailpace.com/platforms/salesforce-commerce-cloud/
Technologies: OCAPI, SCAPI, WebDAV logs, FTP / ERP exchange.
- Advanced data access and analysis: Unified API integration; Continuous synchronization; Tailored data solutions.
- Efficient data management: Log analysis via WebDAV; ERP integration via FTP.
- In-depth customer insights: Customer behavior analysis; Enhanced customer engagement.
- Optimize your online storefront: Performance analytics; Data-driven improvements.
### Shopify
Unlock the full potential of your Shopify store with comprehensive data insights, real-time analytics, predictive insights and dashboards built around your business. Page: https://retailpace.com/platforms/shopify/
Technologies: Shopify APIs, Real-time sync, WebDAV logs, FTP / ERP exchange.
- Unified API integration: Consolidate data sources; Real-time synchronization; Automated data flow.
- Efficient data management: Secure data transfer; Seamless ERP integration; Data integrity.
- Customer insights: Behavioral analysis; Segmentation; Personalized marketing; Predictive analytics.
### BigCommerce
Track real-time sales trends, monitor customer interactions and adapt quickly to market changes with RetailPace on BigCommerce. Page: https://retailpace.com/platforms/bigcommerce/
- What you get on BigCommerce: Real-time sales trends; Customer interaction monitoring; Rapid adaptation.
### Adobe Commerce
Combine the flexibility of Adobe Commerce with advanced analytics for deep data exploration and trend identification. Page: https://retailpace.com/platforms/adobe-commerce/
- What you get on Adobe Commerce: Deep data exploration; Trend identification; Magento and Adobe Commerce.
### commercetools
A dynamic integration that boosts agility and innovation, with powerful analytics to understand your market position and react swiftly to change. Page: https://retailpace.com/platforms/commercetools/
- What you get on commercetools: Market position analytics; Swift reactions to change; Agility and innovation.
## Dashboards

- **Alerts and Notifications Hub** (Technology; for IT teams & administrators): Consolidates alerts and notifications from every system component for faster issue resolution. Metrics: Active alerts, Notification history, Resolution status. Roles: Developer.
- **Customer Insights Hub** (Customers & Marketing; for Customer support & marketing teams): A 360-degree view of customer behavior, from registrations and purchase history to satisfaction scores. Metrics: Registrations, Purchase history, Satisfaction scores. Roles: Digital Marketing, Merchandiser.
- **Gift Certificates Monitor** (Customers & Marketing; for Promotion management teams): Insight into the issuance and redemption of gift certificates to evaluate campaign effectiveness. Metrics: Issued, Redeemed, Campaign effectiveness. Roles: Digital Marketing, Merchandiser.
- **Global Performance Overview** (Technology; for Engineering & IT teams): A holistic view of global system performance, including network metrics, response times and workload. Metrics: Network metrics, Response times, Workload. Roles: Developer.
- **Inventory Insights** (Operations; for Inventory managers): A comprehensive view of stock levels, SKU availability and movement trends for efficient inventory planning. Metrics: Stock levels, SKU availability, Movement trends. Roles: Merchandiser, Operations.
- **Jobs and Services Center** (Technology; for IT administrators): Tracks system jobs and services: performance, completion rates and service health. Metrics: Job performance, Completion rate, Service health. Roles: Developer.
- **KPI Overview Dashboard** (Sales & Commerce; for Cross-functional leads): Consolidates KPIs from every department into a single overview, so all teams work from the same numbers. Metrics: Department KPIs, Business performance, Trends. Roles: eCommerce Manager, Digital Marketing, Operations.
- **KPI Performance Insights** (Sales & Commerce; for Executives & decision-makers): A high-level view of the KPIs that matter: sales, revenue, customer satisfaction and overall business performance. Metrics: Sales, Revenue, Customer satisfaction. Roles: eCommerce Manager.
- **Marketing Campaign Hub** (Customers & Marketing; for Marketing teams): Measures campaign performance with conversion rates, customer acquisition costs and channel impact. Metrics: Conversion rate, Acquisition cost, Channel impact. Roles: Digital Marketing.
- **Orders Overview** (Operations; for Order fulfillment teams): Tracks order creation, processing times and fulfillment rates to streamline order management. Metrics: Orders created, Processing times, Fulfillment rate. Roles: eCommerce Manager, Operations, Data Analyst.
- **Payments Dashboard** (Sales & Commerce; for eCommerce & operations managers): Monitors payment health, transaction volumes and payment-method preferences so failed or slow payments never go unnoticed. Metrics: Payment health, Transaction volume, Payment methods. Roles: eCommerce Manager, Operations.
- **Products Dashboard** (Sales & Commerce; for Product managers & merchandisers): Insight into product performance, sales trends and inventory levels, so you know which products drive revenue and which need attention. Metrics: Best-selling products, Stock levels, Revenue per product. Roles: Merchandiser, Operations, Data Analyst.
- **Sales & Revenue Dashboard** (Sales & Commerce; for Finance & sales teams): Real-time insight into sales performance, revenue trends and promotion impact to support accurate forecasting. Metrics: Sales performance, Revenue trends, Promotion impact. Roles: eCommerce Manager, Merchandiser.
- **Search Analytics Center** (Customers & Marketing; for Site administrators & analysts): Search metrics including popular terms, click-through rates and overall search performance. Metrics: Popular terms, Click-through rate, Search performance. Roles: Digital Marketing, SEO Specialist.
- **Shipping Performance Center** (Operations; for Logistics & fulfillment teams): Tracks shipping metrics including shipping times, carrier performance and delivery status. Metrics: Shipping times, Carrier performance, Delivery status. Roles: Operations.
- **Shopper Journey Analytics** (Customers & Marketing; for E-commerce analysts): Visualizes the entire shopper journey from cart to conversion, showing exactly where shoppers drop off. Metrics: Cart visits, Checkout steps, Conversion rate. Roles: Digital Marketing, Data Analyst.
- **Technical Issues & Errors Console** (Technology; for IT & technical support teams): Monitors technical issues and errors, including HTTP responses, error frequency and response-time distribution. Metrics: HTTP responses, Error frequency, Response-time distribution. Roles: Developer.
- **Tests Control** (Technology; for QA & development teams): A comprehensive view of your automated testing process, helping teams keep every release reliable. Metrics: Test runs, Pass / fail rate, Page-speed tests. Roles: Developer.
- **Traffic Control Tower** (Customers & Marketing; for Web administrators & digital marketers): Visualizes website traffic with visit counts, visit duration and referrer data. Metrics: Visits, Visit duration, Referrers. Roles: Digital Marketing, Developer.

## Alerts

### Order volume & sales
Spot unusual sales patterns the moment they start.
- **Order Volume Anomaly:** Detects significant deviations in hourly or daily order volume compared with expected patterns.
- **Low Order Volume:** Fires when orders fall below your threshold, surfacing potential sales issues early.
- **Sudden Order Volume Change:** Alerts on unexpected day-over-day swings in order volume.
- **Low-Value Order Surge:** Detects a rising share of low-value orders, an early signal of abuse or shifting buying behavior.
- **High Failed Order Rate:** Monitors transaction success and flags a rising share of failed orders.

### Promotions & pricing
Keep promotions profitable and prices competitive.
- **Product Promotion Class Overuse:** Prevents product-level promotions from being applied more often than intended.
- **Order Promotion Class Overuse:** Monitors how often order-level promotions are applied and flags overuse.
- **Shipping Promotion Class Overuse:** Tracks shipping promotion usage against expected levels.
- **Campaign Product Inventory:** Watches stock levels of products featured in active campaigns and warns before they run out.
- **Own Promotion Performance:** Continuously tracks the effectiveness of your running promotions.
- **Competitor Price Undercut:** Alerts when a competitor undercuts your price on a product.
- **Price Drop:** Monitors product price reductions against your thresholds.
- **Coupon Usage:** Detects unusual coupon activity or redemption rates that breach your thresholds.

### Payments & transactions
Protect revenue at the most critical step of checkout.
- **Payment Failure:** Alerts on unsuccessful payment attempts.
- **Multiple Payment Failures:** Tracks shoppers who hit repeated payment failures.
- **Slow Transaction:** Alerts when payment processing takes unusually long.
- **Payment Authorization Delays:** Alerts on delays in payment authorization.
- **Payment Gateway Latency Monitoring:** Tracks payment gateway response times.
- **Real-Time Payment Gateway Response Tracking:** Live monitoring of payment gateway responses.
- **Error Rates by Payment Gateway Endpoint:** Monitors error rates for each gateway endpoint.
- **Third-Party Payment Gateway Issue Detection:** Detects issues originating from external payment providers.
- **Payment System Malfunction:** Alerts on malfunctions in the payment system before checkout is affected.
- **Detailed Error Diagnostics:** Provides technical detail on payment errors for faster fixes.
- **Payment Method Availability Monitoring:** Checks that every payment option stays available to shoppers.
- **Abnormal Payment Method Usage:** Flags deviations from normal payment-method patterns.
- **Payment Amount Anomaly Detection:** Detects transaction amounts that fall outside normal ranges.
- **Fraudulent Order Detection:** Monitors for order activity that matches known fraud patterns.
- **Fraudulent Transaction Detection:** Uses data-science models to detect fraudulent transactions.
- **Unauthorized Payment Attempt:** Flags payment attempts made without valid authorization.
- **Suspicious Geo-Location:** Flags suspicious payment activity based on location.

### Inventory & supply chain
Never promote or sell what you can't ship.
- **Low Inventory Level:** Alerts when stock drops below your threshold.
- **Backorder Situation:** Monitors backorder volume before it affects customers.

### Order processing & fulfillment
Keep every order moving from confirmation to dispatch.
- **Order Processing Delay:** Alerts when orders take longer to process than your defined limits.
- **Order Confirmation Delay:** Alerts when confirmation time exceeds your thresholds.
- **Order Dispatch Delay:** Monitors dispatch times and flags orders sitting too long before they ship.
- **Customization Order Delay:** Tracks processing delays on customized orders.

### Operations & system health
Catch failing jobs and operational issues before they pile up.
- **Order Cancellation:** Detects unusual cancellation patterns.
- **Execution Timeline Overlap:** Detects job scheduling conflicts where execution timelines overlap.
- **Job Overlap Notification:** Real-time notification when scheduled jobs conflict.
- **Failed Jobs Overview:** Aggregates every failed job in one view so none slip through unnoticed.
- **Automation Opportunities for Failed Jobs:** Identifies failed jobs that could be handled automatically.

### Marketing & competitors
Know what competitors launch and which channels underperform.
- **New Competitor Promotion:** Detects new promotions launched by competitors.
- **Promotion Channel Effectiveness:** Identifies promotion channels underperforming against your goals.

### Customer engagement
See when shoppers stop engaging with products.
- **Product Page Inactivity:** Monitors product pages and flags a drop-off in shopper activity.
- **Product Rating and Review:** Flags unusual review patterns, from a run of negative reviews to suspiciously high ratings.

## Who it is for

- **E-commerce Manager:** Strategic overseer, Sales synergizer.
- **Digital Marketing Manager:** Campaign conductor, Engagement expert.
- **Web Developer:** Tech titan, Innovation instigator.
- **Business Analyst:** Data dynamo, Strategy sculptor.
- **Customer Service Manager:** Service sage, Feedback facilitator.
- **Inventory Manager:** Inventory illuminator, Supply chain strategist.

## Case studies

### Enhancing ShopLC's basket and checkout performance
Client: ShopLC. Industry: E-commerce retail. Published: 2024-07-10. URL: https://retailpace.com/blog/case-studies/shoplc-basket-checkout-performance/
Automated performance tests, a real-time dashboard and Microsoft Teams alerts helped ShopLC reduce basket and checkout load times.
Results: +45k in revenue; +20% increased reach.
### Transforming e-commerce operations at Stine Home + Yard
Client: Stine Home + Yard. Industry: Home improvement retail. Region: United States. Published: 2023-11-24. URL: https://retailpace.com/blog/case-studies/stine-home-and-yard/
A long-standing regional home improvement retailer used RetailPace to elevate its digital presence with proactive alerting and real-time insight.
## Articles

### How RetailPace ensures your peace of mind with proactive alerting
Published: 2023-11-24. URL: https://retailpace.com/blog/proactive-alerting/
Proactive alerting anticipates issues before they hurt your business. Here is how customizable, real-time alerts keep your online store running smoothly.

## Frequently asked questions

### What is RetailPace?
RetailPace is an e-commerce monitoring, alerting and analytics platform built by ForkPoint. It connects to your commerce platform, brings your store data into one place, alerts your team before issues escalate and gives every role a dashboard built for its work.

### Which e-commerce platforms does RetailPace support?
RetailPace integrates with Salesforce Commerce Cloud, Shopify, BigCommerce, Adobe Commerce and commercetools.

### How does RetailPace connect to Salesforce Commerce Cloud?
RetailPace connects to Salesforce Commerce Cloud through OCAPI, SCAPI, WebDAV logs and FTP / ERP exchange, for continuous insight and performance monitoring across your storefront.

### What can RetailPace alert me about?
The alert library has 45 ready-made alerts in 8 areas: order volume & sales, promotions & pricing, payments & transactions, inventory & supply chain, order processing & fulfillment, operations & system health, marketing & competitors and customer engagement. Alerts fire on anomalies and on thresholds you define.

### Where do RetailPace alerts arrive?
Alerts reach the right people in Microsoft Teams and Slack, or in the other tools your team already uses.

### Which dashboards are included?
There are 19 role-based dashboards across sales & commerce, customers & marketing, operations and technology. They are built for roles such as eCommerce Manager, Digital Marketing, Merchandiser, Operations, Data Analyst, SEO Specialist and Developer.

### Can I customize dashboards and alerts?
Yes. Reporting can focus on the metrics that matter most to your business, dashboards can be tailored to how your team works, and alert thresholds are yours to set.

### Which retailers use RetailPace?
Published case studies include ShopLC and Stine Home + Yard. Automated performance tests, a real-time dashboard and Microsoft Teams alerts helped ShopLC reduce basket and checkout load times. A long-standing regional home improvement retailer used RetailPace to elevate its digital presence with proactive alerting and real-time insight.

### How do I get started with RetailPace?
Book a 15-minute online call. The team walks you through the dashboards and alerts for your platform and discusses ideas for custom solutions.

## Contact

- Book a 15-minute call: https://meet.forkpoint.com/grow/partnership-discovery?duration=15
- Contact page: https://retailpace.com/contact-us/